أهمية اليقظة التنافسية في تنمية الميزة التنافسية في المؤسسة الاقتصادية: مؤسسة موبيليس عنابة

الملخص EN

It has become imperative for the institution to open up and turn towards its external environment, because its success depends largely on its ability to manage, elicit, disseminate and use information to make decisions and build appropriate strategies, and allow it to anticipate the future, anticipate changes and reduce uncertainty.

this research paper aims to highlight the role of competitive vigilance in developing advantage in an organization.