التسويق السياحي الإلكتروني في المؤسسات السياحية الجزائرية: الواقع والأفاق

الملخص EN

The study aims to highlight the role of marketing tourism services in revitalizing the sector, especially if it was adopted by the tourism establishments using modern methods and trends in work.

the descriptive approach was applied to a sample of tourism agencies in the state of Bordj Bou Arreridj to find out the extent of the impact of electronic tourism marketing on the revitalization of tourism services.

one of the most prominent findings of the study is the presence of great interest on the part of the tourism institutions to apply electronic tourism marketing, but this interest alone is not sufficient unless the general atmosphere and all the requirements of electronic work are available, which requires work to focus on the qualified human element.