أثر تطبيق إدارة الجودة الشاملة في تحقيق الميزة التنافسية بالتطبيق على شركة الإتصالات السعودية STC

الملخص EN

The study aimed to identify the impact of the application of total quality management in achieving competitive advantage by applying to the Saudi Telecom Company (STC), and used the descriptive approach.

A questionnaire was designed to collect data, where (210) questionnaires were distributed, and the study relied on a sample (non-probability) process.

The most important findings of the study: There is a partial positive moral relationship between the application of total quality management and creativity, there is a partial positive moral relationship between the application of total quality management and the response to the customer.

The most important recommendations of the study: The need for STC to follow a strategy to reduce fixed costs compared to competitors.