تمثلات الهوية البصرية للعلامة التجارية Mobilis في الإشهار التلفزيوني: دراسة تحليلية سيميولوجية لومضة موبيليس تجمعكم أينما كنتم

الملخص EN

This study aims at highlighting visual identity representations of the Algerian trademark "Mobilis" on the television advertising since it is one of the company’s strategies of communication, through a semiotic analytical study of the TV commercial: “Mobilis gathers you whenever you are” which is displayed on the public Algerian television channels.

the analysis of the present study revealed that the television advertising is packed with symbolic connotations that exemplify the visual identity of the company through the characters’ clothes in the advertising, the colors, and places of filming.

furthermore, the visual identity contributes to distinguishing the company from its competitors and in building a center for its trademark and fossilizing it in the customers minds.