أثر تمكين العاملين في الأداء التسويقي : دراسة حالة مؤسسة مطاحن الحضنة بالمسيلة

الملخص EN

The aim of the study is to determine the impact of empowering the marketing personnel of the Liquefied Incubator Mills Foundation with its various dimensions (delegation of authority, task forces, stimulation, training).

To that end, a questionnaire was used for the organization's staff to collect data from sample members, selecting a random sample of the 80 employees of the institution, where the spss- 26 data processing programme was used.

The results of the study indicated an impact on the empowerment of the enterprise's marketing performance.

Key words: staff empowerment, marketing performance, delegation of authority, task forces, training and motivation.

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