بناء الصورة الذهنية في وسائل الإعلام

الملخص EN

The mental image is now considered as a teaching science that has its foundations, approaches, and theorists.

Today, all mass media work to build and form mental images of events and personalities, since we live in the epoch of the image empire.

The latter is saturated with judgments and values; therefore, dealing with media image products should not be innocent.

What makes the process of building the mental image through various media- is both very important and difficult, is neutrality or real construction which is not based on values and prejudices of events, phenomena and people.

Therefore, the heavy mass media as written press, radio, and television should be as careful and objective as possible, even if the agendas impose a certain arrangement and photography.

Therefore, directing information to the media is one of the most important ways to influence the composition of images, and falling into the wrong hasty photography eventually builds stereotypes.

The present research addresses to the very important topic of building the mental image in the media.

First, we display different definitions of the mental image.

Then, the psychological and social dimensions of the mental image are described.

Finally, we highlight the composition of the desired image in the written press, radio and TV.