دور التسويق الريادي في تدعيم الميزة التنافسية المستدامة : دراسة تطبيقية علي الشركات الصناعية بمدينة السادات

الملخص EN

The current research is concerned with depicting the dimensions of entrepreneurial marketing and the dimensions of sustainable competitive advantage, in addition to determining the type and strength of relationship between the dimensions of entrepreneurial marketing and sustainable competitive advantage.

To achieve this, a questionnaire was used to collect primary data, using a sample of 170 individuals from the Marketing managers of industrial companies in Sadat City.

The research results showed that the reality of entrepreneurial marketing was high at the aggregate level and for each of its dimensions and found that the level of sustainable competitive advantage was high at the aggregate level.

It also found that there are statistically significant differences between the respondents 'perception of some entrepreneurial marketing dimensions with different demographic characteristics and the ence of differences between the respondents' perception of the sustainable competitive advantage dimensions with different demographic characteristics.

The study revealed that there is a direct, statistically significant relationship between the dimensions of entrepreneurial marketing and the dimensions of sustainable competitive advantage as independent variables.

The researcher reached a set of recommendations to enhance entrepreneurial marketing and achieve a sustainable competitive advantage for industrial companies in Sadat City.