المجسمات الإعلانية ثلاثية الأبعاد في مدينة الرياض : دراسة حالة

الملخص EN

3D sculpture advertising is one of the new ways of 3D model advertising that has been used in the past years because of its role in attracting attention and influencing the consumer.

The present paper studied international successful models of three-dimensional sculptures that achieve advertising marketing objectives.

The study considers the description, analysis of the composition and creative thinking of the form.

Also, the study analyzed the technical style and design style of local advertising 3D models in the city of Riyadh as a case study.

Moreover, the study presented the design methods and design criteria of advertising sculptures and how applying these criteria could lead to successful models.

Finally, a list of recommendations has been concluded to raise the quality level, add aesthetic value in the display site and achieve the marketing objectives to attract the consumers.