الثقافة الروبوتية (المذيع الروبوت)‎ في القنوات الإخبارية و المستقبل الوظيفي للقائم بالاتصال : دراسة كيفية في ضوء نظرية التحول الرقمي

الملخص EN

The media industry is experiencing a new cultural era due to the accelerated robotic developments in the Global Technology, The use of robotic culture in news channels represents a qualitative shift for this sector, The problem with the study is how to identify the communicators` perceptions in the news channels about the spread of robotic culture (the Robot News Anchor) in the news work, By monitoring and analyzing their perceptions and trends towards the concepts of robotic culture and recognizing their impressions about their career as digital transformation spreads in news channels according to the requirements of robotic culture and the most visible ways and mechanisms to keep up with this development.

This research is based on the qualitative approach and in-depth interviews with communicators.

This approach is concerned with monitoring the views and opinions of communicators on that culture.

The researcher also relied on the theory of digital transformation in the media as the appropriate theoretical framework for the study.

The main objective of the current research is to identify the most significant challenges which is threating the career of the communicator with the spread of robotic culture on news channels.