توسيط اتصالات الكلمة المنطوقة الإلكترونية في العلاقة بين العوامل الخمسة الكبرى للشخصية و القرار الاستثماري : "دراسة تطبيقية على البورصة المصرية"

الملخص EN

This Research Aims To Determine The Moderating Role Of The Electronic Word Of Mouth In The Relationship Between Big Five Personality Factors And Investment Decision (An Applied Study On The Egyptian Stock Exchange).

Sample Size Is 376, And The Valid Questionnaires Are 340, By An Estimated 90% Of The Total Sample Size.

The Findings Showed That There Were Significant Correlation Between The Results Of The Statistical Analysis Showed The Following: There Is A Direct Significant Effect Of The Big Five Model On The Electronic Word Communication In Its Total Form, While There Is No Significant Effect Between Acceptance And Opinion Seeking, As Well As Between The Trait Of Conscience And Passing Opinion, While There Is A Direct Significant Effect Between The Personality Traits Represented In Neuroticism, Extraversion, Openness To Experience, Conscience) And Between The Opinion Seeking And Also Between (Neuroticism, Extraversion, Openness On Experience, Agreeableness) And Passing Opinion.

And Between All Dimensions Of The Big Five Factors Model Of Personality And Opinion Leadership.

There Is Also A Significant Effect Between The E-WOM In Its Total Form And The Investment Decision.

While There Is No Influence Between Opinion Leadership And Investor Decision.

The Study Also Found An Indirect Significant Effect Between The Model Of The Big Five Model Of Personality (Neuroticism, Extraversion, Openness To Experience) And The Investment Decision To Mediate E-Word Of Mouth Communications