اثر التفكير الاستراتيجي على جودة الخدمة في العتبات المقدسة من خلال التراصف الاستراتيجي : بحث تطبيقية في العتبة الحسينية المقدسة

الملخص EN

This study aims to test the effect of the relationship between strategic thinking as an independent variable on the quality of service as a dependent variable in the holy shrines through strategic alignment as an intermediate variable.

In order to achieve this, the dimensions of strategic thinking, represented by (reflection, organizational awareness, trend analysis, model discrimination) were adopted based on (SanjayDhir, etal: 2018), and the service quality dimensions represented by (Tangibility, reliability, responsiveness, warranty, courtesy, and spiritual) based on (Ngo & Nguyen, 2016:2), while strategic alignment depended on the dimensions of (communications, value, governance, partnership, infrastructure, and skills) based on (Al-adwan, 2014: 166).

The holy shrines were chosen through two samples, the first sample (service providers) represented by the heads of departments in the place of study, as they are field leaders, their number (50) individuals, and they are a variable sample (strategic thinking and strategic alignment).

(Quality of service) The number of the responding sample was (320) individuals from thirteen countries in the world.

A set of appropriate statistical treatment methods have been used in analyzing the data as (examining the study data and verifying the validity and reliability of the measures), while the second topic deals with (describing and diagnosing the study variables), and the third section deals with (testing the study hypotheses) that have been reached under The current study, and in light of the results of the data analysis process according to statistical methods One of the most important conclusions reached by the study is that there are no significant differences between the visitors in the groups in the three main groups (service sections, engineering departments and intellectual departments), the direction of service dimensions, which indicates the results.

All three types of service can be dealt with equally.