التسويق الاجتماعي و فعالية برامج الرعاية الاجتماعية للمعاقات حركيا : دراسة مطبقة على مركز التأهيل الشامل للفتيات المعاقات حركيا بأسيوط

الملخص EN

Social marketing aims to spread positive principles and values in society and contributes to the well-being and raise the standard of living of society as a whole, and in pushing the wheel of economic development by strengthening the capabilities of the economy and identifying marketing opportunities, and work to promote those opportunities, marketing has become beneficial to all institutions, whether aiming for profit Or non-profit, including institutions that provide services for disabled persons, it has become the right of disabled women to obtain cultural, health and social care what other normal people receive and integrate into their society with the rest of its members, and to participate in the life of their community as much as they allow Athn and their potential through social marketing of social welfare programs that provide them within the social welfare institution, herefore, this study aimed to determine the relationship between social marketing and the extent of the ability of social welfare programs provided for women with disabilities to achieve their goals, and the results of the study have found a positive relationship between social marketing and the effectiveness of social welfare programs provided for women with disabilities in achieving their goals and the most important of these programs are social programs And psychological.