تقييم مدى التزام الشركات الإنتاجية بسلوك المواطنة التسويقية : دراسة تحليلية في مجموعة من الشركات الإنتاجية العاملة في محافظة أربيل

الملخص EN

This research aims to assess the extent of the commitment of a group of production companies operating in Erbil governorate to the application of the concept of marketing citizenship.

Scientific.

As for the second method, it is an analytical exploratory method, through an exploratory study in the light of the preparation of a questionnaire prepared for the purpose of collecting data and information related to the research.

The most important of which is the main question: Do the surveyed companies adopt the concept of marketing citizenship in their science? In order to answer this question, a set of main hypotheses were tested using a number of statistical means for the data collected by the questionnaire distributed to (184) individuals in the surveyed organizations.

A set of conclusions, the most important of which is that the companies surveyed adopt marketing citizenship in their knowledge.

Depending on the conclusions reached by the research, both theoretical and field, proposals were presented that are consistent with these conclusions, as well as proposals for future studies related to the two dimensions of the current research.