التوجه الريادي ودوره في تعزيز تسويق الخدمات التعليمية للمنظمات التعليمية : دراسة استطلاعية لآراء عينة من أعضاء الهيئة التدريسية في جامعة الموصل

الملخص EN

The aim of the research is to build a perception of the pioneering orientation of educational organizations through marketing educational services to the student community and building the continuous interactive capacity between the faculty and the student group in light of recent developments in the field of education and what resulted in continuing to learn and reach excellence for this orientation, and the study resulted To raise a number of questions, including: 1.

Is there a correlation relationship between the variable and dimensions of the entrepreneurial orientation and the variable and dimensions of marketing educational services in the researched organization? 2.

Is there an impact relationship between the entrepreneurial orientation variable and the variable of marketing educational services in the research organization? The University of Mosul was chosen to be a research community.

As for the study sample, it was the faculty members whom the researchers were able to reach and distribute the questionnaire forms to them, which numbered (193) individuals, and these forms were analyzed with a number of statistical tools within the software package (SPSS V24).

The research came out with a set of conclusions, the most important of which are: The results of testing the second main hypothesis and its subsidiaries showed a high impact between the current research variables, and this represents the ability of the researched organizations to communicate their ideas to society by adopting them to market their educational services, and all of this reinforces what was reached in the results of the first main hypothesis.

In light of this, the researchers presented a set of proposals that are consistent with the conclusions that have been reached.