تأثير تكتيكات تسويق العلاقات على جودة العلاقة "دراسة تطبيقية على طلاب الجامعات الخاصة في المملكة الأردنية الهاشمية"

الملخص EN

This study aimed to determine the natur of relationship between the dimensions of the study variables(marketing tactics relationship quality) in addition to Measuring the Effect of marketing tactics on the dimensions of Relationship Quality with Application on Students of Private Universities in the Hashemite Kingdom of Jordan.

Using the Pearson Correlation Matrix and the Regression Analysis Method through a Program SPSS, the Results of the Study concluded that there is a Significant