تأثير وسائل العلاقات العامة على جودة العلاقة : "دراسة تطبيقية على عملاء المستشفيات الخاصة في الأردن"

الملخص EN

The study aimed to determine the nature of the relationship between the dimensions of the study variables (public relations fluid, relationship quality) in addition to measuring the Effect of Public Relations Methods on the Dimensions of Relationship Quality with Application on clients of private hospitals in Jordan.

Using th Pearson Correlation Matrix and the Regression Analysis Method through a Program SPSS, the Results of the Study concluded that there is a significant correlation between the Dimensions of th Study Variables, and th Results also Concluded that there is a Positive Significant Effect of the Methods of Public Relations on the Dimensions of Relationship Quality