فاعلية التخطيط للعلاقات العامة في تحقيق أهداف المؤسسات : دراسة وصفية تحليلية بالتطبيق على وزارة الشئون الإستراتيجية و المعلومات بولاية الخرطوم في الفترة من 2017-2018 م

الملخص EN

This research discusses the effectiveness of planning of public relations in achieving the objectives of institutions; the research was motivated to focus on planning institutions.

this research aimed to knowing the range of using of the planning in the field of public relations, and clarify the role of the public relations participation in the program of the institutions, and standing on the obligations of public relations by the steps of the planning.

the problem of the research was represented in limit of the effectiveness of the planning of public relations in achieving the objectives of the establishments.

the community of the research contains the workers in the ministry of the information and strategic affairs in Khartoum state.

the research was containing four chapters, the first one the framework of the study which the researcher mentioned on it the information in general, the second and third chapters were the theoretical framework of the study, and fourth chapter about the procedures of the study field.

the important results which the researcher arrived to them : - the effectiveness planning of the public relations was sharing in achieving the objectives of the ministry of information and strategic affairs in Khartoum state.

- the public relation is joining between high administration and the establishment’s customers for achieving the joint goals.

according to these results, there are many recommendations, the important are : - the ministry of the information and strategic affairs in Khartoum state must be attention by the position of the public relation, from the scientific and practical ways to achieve its activities in the institutions.

- the ministry of information and strategic affairs in Khartoum state must to spread the concept of the planning in the establishments.