تكنولوجيا الاتصال الحديثة و دورها في تطوير إنتاج الإعلان التلفزيوني : دراسة وصفية بالتطبيق على عينة من إعلانات قناة النيل الأزرق 2016-2018

الملخص EN

The study statement came out of the central question that what is the role of communication technology in developing television advertisement.

this stadyaimed to identify technological problems and obstacles which resulted in producing not so good advertisement.as well as to recognize the extent to which blue Nile channel makes use of modern technology in television advertisement production .

the researcher has employed descriptive, historical method, observation, interview and content analysis as tools to collect data.

the study sample comprised of (20) technicians of advertisement process in blue Nile channel's by using interview.

(50 a) dvertisements during the period from 2016 to 2018 were analyzed by using statistical packages for social science (SPSS.

content analysis is an analysis of communication subjectively and quanititivey so as to measure viriables.

the results of the paper revealed that the production of advertisement lacks providing material support, as well as personnel lack keeping pace with modern technology.

the currently used equipment in production of television advertisements is computers, cameras and Montag devices (mic & final cut), which are outdated.