دور الدعاية التجارية عبر مواقع التواصل الاجتماعي في توجيه سلوك المستهلك النهائي.: الطالب الجامعي نموذجا

الملخص EN

There are many factors that affect an individual's consumption behavior, And in light of the competition that characterizes the business market today, Many uses emerged to satisfy and satisfy the final consumer and influence it, Perhaps the changes that have occurred in the world of organizations today have brought about many modern methods in the marketing process Commercial advertising on social media is the most prominent, Through the use of social networking sites in marketing services and various goods to organizations, The organization tries to attract customers and influence them through what it publishes on social media sites of ads and advertisements, In this article, we will try to find out the role of commercial advertising on these sites in guiding the end-consumer behavior of the university student.