التسويق الإلكتروني كأحد الوسائط التكنولوجية الحديثة لانعاش سوق المنتجات التقليدية و الحرفية في الوطن العربي و التحديات المطروحة

الملخص EN

Achieving a strong economy requires mobilizing all its constituent sectors, and not focusing on one sector without another.

It is also important to pay just attention to the agricultural, service and industrial sectors, in general and in detail, because there is an integrative relationship and a close connection between them to achieve the desired development.

Recently, interest in traditional and handicraft industries has increased as one of the economic branches capable of making a qualitative leap in the economy, especially if effective marketing methods such as e-marketing are used.

This study aims to identify the role that e-marketing will play as one of the modern technological means to revive and promote traditional and handicraft industries in the Arab world and the challenges they face.