التسويق الداخلي قوة دافعة للتشارك الطوعي بالمعرفة : دراسة حالة الصندوق الوطني للتأمينات الاجتماعية للعمال الأجراء بولاية الوادي

الملخص EN

This study aimed to highlight the necessity of Dependence on internal marketing in order to reach the voluntary sharing of knowledge, by dropping the field study on the National Fund for Social Security for wage workers in the wilaya of El-Oued, depending case study technique, using the questionnaire as a tool to gather information, It was distributed to 40 workers, and the number of retrieved questionnaires valid for statistical analysis was 35 questionnaires, Several statistical methods are used in the statistical analysis of the information, have used SPSS.

The study showed that, with the exception of internal communication, training and motivation contribute to activating cognitive sharing.