العوامل المؤثرة في سلوك المستهلك الجزائري عند اقتناء المنتجات المحلية : دراسة ميدانية على عينة من مستهلكي المشروبات الغازية

الملخص EN

This article aims to study the factors most influencing consumer behavior when acquiring local products.

To achieve this goal, we conducted a field study on a sample of soft drink consumers in the wilaya of Djelfa by selecting a random sample of 178 individuals, where a questionnaire was distributed to them that includes phrases related to the study variables (purchasing behavior and local products).

After analyzing the data using appropriate statistical methods, we obtained many results, which the most important is the basic role of environmental and psychological factors affecting the Algerian consumer decision to buy local products.