التسويق الالكتروني في المؤسسة الاقتصادية-تجربة المؤسسة الجزائرية في التسويق الالكتروني

الملخص EN

The electronic marketing plays a major role for electronic companies.

Its role becomes even more efficient as it ideally exploits modern communication technology and takes advantage from internet characteristics,services and modern applications that are continuously innovative in supporting clients orientation , creating value concept in them as well as working in order to generate added values for the company and in addition to that, time, money and effort saving, previously deployed within the traditional trading operations scenario.

Moreover, e marketing aims at enabling the company to get adapted to environmental variations, which guarantees its sustainability in offering unique products reflecting its special touch in the market; could it be goods, ideas or services: the whole process in a competitive atmosphere.