الاعتماد على الرأسمال اللامادي (الاجتماعي و الثقافي)‎ للمهاجر كتوجه تسويقي جديد لمنتجات دول الأصل و دول الاستقبال : حالة المهاجر الجزائري

الملخص EN

The relations of the immigrant, whether established in his country or the receiving country, are the core of what is called his immaterial capital, and through this paper we will try to demonstrate the importance of this type of capital in marketing the products of the two countries in both markets, with an indication of the case of Algerian immigrantThrough this paper, conculed that the immaterial capital of immigrants inherited from the home country and acquired from the receiving country can be relied upon in the marketing of products of both countries, However, this did not apply to the Algerian immigrants