أثر التسويق الأخضر على القوى التنافسية للوكالات السياحية الجزائرية : دراسة ميدانية على الوكالات السياحية الجزائرية

الملخص EN

This study aims to determine the actual impact of the use of green marketing on the competitive forces of tourism agencies, and does the application of the green marketing system affect the increase of these competitive forces of tourism agencies in front of global agencies, and for that this study has been divided into three parts, the first part deals with the concepts of green marketing and its components And its importance and goals, and the second part deals with the concept of competitive forces, their importance and the most important influences affecting them.

In the third and last part, the effect of green marketing on the competitive forces of tourism agencies in Algeria is explained.