الإدارة الالكترونية للموارد البشرية و أثرها على الأداء التسويقي للبنوك التجارية : دراسة عينة من موظفي بنك الخليج وكالات الشرق في الجزائر

الملخص EN

The study aims to test the effect of applying electronic management of human resources on the marketing performance of commercial banks, as the study targeted a group of Arab Gulf banks in eastern Algeria, and the questionnaire was used as a tool to collect data, as it was distributed to a sample that included 80 employees of banks during a period of time (August to October).

2020), and SPSS statistical analysis software was used to analyze the data and test the validity of the study hypotheses.

The results of the study concluded that banks (AGB) are interested in applying electronic management, and they are also concerned with their marketing performance and work to develop it, and that electronic management of human resources has a positive impact on the marketing performance of these banks, and this effect is due to the role of each of the dimensions of electronic management and their impact on Every dimension of marketing performance.

The study also found that there is a statistically significant relationship between the application of electronic management and the marketing performance of banks at a significance level of 0.

05.