استشراف المستقبل في ممارسة العلاقات العامة

الملخص EN

When looking at the future and imaginary visions of public relations, this does not mean that we have moved away from the field of accurate and disciplined science, but rather we are trying to expand the scope of science and its ability to address the issues of organizations in a turbulent and unstable environment.

We sometimes move away from the quantitative description to enter the door of prospects for what can be predicted, developing alternatives, or strategic planning, or realistic simulation or extrapolation of events, according to a scientific approach based on theories, methods and research techniques.

The research aims to provide guidance to public relations scholars, who may wish to delve into an in-depth understanding of the field of future studies.

It seeks to understand Future foresight, imagination- bound- and Prediction in public relation, and the relationship between them.

The research aims to know fields of Future foresight, methods, techniques and research tools to explore it.

This research was established through a review of the scientific literature, which contributed to enriching the field of future studies in public relations, which was conducted to advance public relations issues, followed by an examination of many studies of other human sciences such as sociology, politics and others.

Key words: Future Foresight, Imagination, Prediction, Scientific Research Techniques, Public Relations Science.