التصميم المتمايز و استراتيجياته المتبعة في تصميم المنتجات

الملخص EN

The current study deals with a subject that is considered one of the emerging subjects, namely (Products Differentiation and its Strategies Used in Product Design).

This aspect is one of the aspects in which companies pursue different design strategies, which may cause a kind of confusion for designers.

On this basis, the research problem appeared, which was summarized by questioning (What is the strategy of differentiated design? How can its fundamentals be included in the design aspects of industrial products?) The research objective included identifying (design) strategies that contribute to promoting differentiated industrial products according to differentiated design ideologies.

In order to reach this goal, the researcher reviewed recent literature that dealt with product differentiation and its implications, as well as presenting the most important (design) strategies in particular that are pursued by leading global companies in this field such as the German Mercedes-Benz and Tesla USA by reviewing their adopted strategies and discussing the mechanisms.

Apply them in their differentiated products.

To achieve the conclusions, which we mention: For differentiation, various strategies are considered by companies, including those related to production techniques or strategies related to different marketing methods or even in terms of providing after-sales services and other methods.

With all these methods, the need remains to study and strengthen design strategies in differentiated products design, as the design is what gives the products their identity and characteristics, and the designer is the one who defines the target group by including their features and data in his various products, including, of course, the differentiated products, whose basic idea is based on targeting a community.

Specified users.

Therefore, design strategies in particular are the most important and effective in designing differentiated products aspect.