الجوانب الاتصالية للعلامة التجارية

الملخص EN

This study seeks to research the concept of a trademark in its various Communicative aspects, focusing on that difference in the researchers' definition of the concept of the brand in its western meanings, Trade mark and Brand, and the study seeks to detail the functional and symbolic components of the brand, and in the relationships between those components, and we discuss in our research the separation between the concept of the corporate brand and similar concepts like the corporate identity, the corporate image and corporate reputation, and set limits on the use of each term because of the importance of distinguishing between the concepts for its users; students, Professors and consultants.

.

.