الدور الاتصالي للدبلوماسية الشعبية المصرية في أفريقيا و أثرها على الدبلوماسية الرسمية

الملخص EN

popular diplomacy in Africa and its impact on official diplomacy, by shedding light on the African Association in the practice of popular diplomacy by being one of the oldest and most prominent tools and means of Egyptian popular diplomacy in strengthening and consolidating Egyptian-African-Egyptian relations.

The Facebook of the African Association, its activities and the entities that fall under it, which is the African Women’s Club, during the time period from September 3, 2019 to February 29, 2020, which is six consecutive months, where quantitative data was collected through a content analysis form and were divided into categories of form, and content categories, The data has been qualitatively interpreted.

This study falls under applied studies, and in the framework of that, the researcher used the media survey method, and relied on the content analysis newspaper and the in-depth interview questions in collecting the analytical and field results The research reached several results, including: _ Providing the content of the materials published on the two pages of the study sample on the Facebook website in terms of the editorial template used, the report ranked first with a rate of (46.20%), while the news ranked second with a rate of (42.49%).

_ The nature of the efforts and the communicative roles of popular diplomacy in the published content of the pages of the African Association and the African Women’s Club of the study sample showed that the first rank was occupied by the activities with a rate of (25.42%), and in the second rank came thanks, congratulations and appreciation at a rate of (18.92%).

The most important results of the field study, through in-depth interviews with those liaison with the African Association and those interested in African affairs, revealed the extent of the impact of popular diplomacy in strengthening Egyptian-African ties and relations, and the extent of its impact on official roles, in order to facilitate popular roles and programs, which results in the existence of strategies that follow them.

Popular and official diplomacy to achieve foreign policy goals.