دور الترجمة في تحسين الأداء التسويقي للمنظمات التجارية الدولية في السوق الجزائرية: ترجمة الإعلان الصوري إلى العربية

الملخص EN

Commercial organizations tend to use image adsso as to improve marketing plan and promotion of goods and services on the web, given the fact that image is regarded as more efficient than texts to express the content of ad messages and ensure its arrival to the targeted community in modern marketing view.

this study aims to search for suitable approaches and procedures to interpret and translate image ads invested by commercial organization to promote products and services in the internet and different social media platforms, through an applied study on different samples of image ads.

this paper concludes with a set of suggested procedures and strategies towards translating and interpreting image ad phenomenon and improve Algerian commercial entities marketing performance.