دور التسويق الفيروسي في تحسين صورة المؤسسة الخدمية : حالة موبيليس وكالة معسكر

الملخص EN

The study aimed to identify viral marketing represented by its tools (e-mail, social media sites, electronic advertising) and its impact on the service organization image.

To achieve this goal we used the analytical descriptive approach.

The study population was represented by customers of the Mascara Mobilis agency, we targeted from them (152) individuals who were randomly selected.To collect the data needed for the study, we designed a questionnaire consisting of (30) paragraphs that included all study variables, which were distributed directly to a sample of (50) customers, while the rest of the questionnaires were distributed electronically.The data were processed and statistically analyzed after been entered into the SPSS program.

The study found a statistically significant effect of viral marketing on the image of the Mascara Mobilis agency,and most viral marketing tools are moral in influencing the agency's image