استخدامات مبادئ العلاقات العامة بالمصحات الخاصة : دراسة ميدانية بولاية برج بوعريرج

الملخص EN

This study aims at finding out the reality of public relations in private health clinics in Algeria, more particularly in the state of Bordj Bou Arreridj and the difficulties they face in the internal and external communication in order to promote their health services, improve their image in the eyes of the target public and attract more patients to benefit the health care they provide in an increasingly widespread competitive health clinics.

the study concluded that the public relations field brand new in private health clinics compared with the developed countries or even with neighbouring countries such as Tunisia.

the unawareness of these institutions of the important and effective role of public relations in managing is due to manager's public relations culture lack) as the latter ignore their positive impact as it may result from the lack and absence of the specialists.