الاستراتيجيات الاجتماعية في إدارة اتصال الأزمات

الملخص EN

The study aims to examine the effectiveness and limits of the application of social strategies in crisis communication, based on the stakeholders’ approach of the and the global approach of public relations.

the results of the descriptive analytical study showed the importance of identify and analyze relationships in strategic planning for crisis communication, which concerns the active and influential audiences, where everyone is represented in the organization communication that is going through a crisis and communication in crises is now associated with a new obstacle, which is the removal of public disbelief, as communication in crises will have to adapt more and more to different audiences, and be completely opponents and put an end to the idea of a single response to a single audience.