مبادئ المالية السلوكية كحل لإنعاش السوق المالي الجزائري

الملخص EN

This research analyzes the relationship between the behavioral factors of the individual investors on one hand, and of the family businesses on the other.

we try to determine how the cognitive biases introduced by the prospect theory affect the investment decisions in the Algerian financial market, after having identified a set of investors irrational behaviors within it.

to achieve our purpose, we used a descriptive analysis, which detailed the behavior of the stock-market investors, and compared them to the cognitive biases that might explain these behaviors.

the results indicated that the behavior of the Algerian investors was subject to risk aversion bias, loss aversion bias, and reference dependence bias.

in addition, family businesses with their behavior, were closely related to familiarity bias and herding behavior.

by understanding these attitudes, we can steer financial behavior towards more investments, as well as improve investments returns.