إسهامات الآليات الترويجية الحديثة و التدريب السياحي في ترقية و تطوير صناعة السياحة في الجزائر

الملخص EN

The study aimed to demonstrate the importance of modern promotional mechanisms and tourism training and the possibility of contributing to the promotion and development of tourism, which is considered one of the promising industries in driving economic development, and after reading and analysis we tried in a conceptual approach to highlight some mechanisms that would strengthen and establish the rules of the tourism industry.

the proposed promotional mechanisms for the promotion of tourism were three mechanisms, the first of which was tourism training as a base strategy in the tourism industry through the formation of competencies, the second mechanism was tourism media and its role in spreading awareness and community education, and finally we referred to social networking sites (Facebook, YouTube) as one of the effective communication mechanisms in promoting the tourist image and introducing it internationally.