دور التسويق الأخضر في تعزيز الصورة الذهنية للمستهلكين : دراسة فرع مؤسسة كوندور بآفلو

الملخص EN

This study aimed to know the role played by green marketing in improving the mental image of the Condor Foundation among consumers in Aflou -Laghouat, by distributing questionnaires to a sample of consumers (118 people) and analyzing the results obtained using the statistical program “SPSS-25” and generalizing these results.

This study concluded on some results that green marketing affects the mental image of the institution to the consumer.

The elements of the green marketing mix have a major role in improving the mental image.

As it neglects the green distribution element, unlike the other elements.

The most prominent recommendations were that the organization should improve after-sales services in a better way, in addition to the fact that the company should provide green products that preserve more health and surroundings of the consumer.