تفعيل الأطر القانونية للتسويق للحد من الخداع التسويقي و ترسيخ أخلاقيات التسويق

الملخص EN

This study aims to shed light on the various legal regulations that adopted the control of marketing activity, in order to protect the consumer from deception and fraud caused by the immoral practises of marketers, and institutions of all their activities.

Through this study, we reached a set of results indicating that the Algerian legislator did not lose sight of these practises, as he enacted a number of laws that regulate marketing activity and seek to protect the consumer, and punish every practitioner of marketing fraud.