المنصات الإلكترونية و دورها في تسويق الوجهة السياحية الجزائرية

الملخص EN

There has been different means to market touristic regions “promotion, advertising, media, …” including traditional and up-to-date ones.

Recently, electronic media are used to fulfill that task like official links of touristic bodies, and social media which are either created by this latter or by community members or even by tourists.

Electronic platforms, then, become widely spread in touristic countries.

The aim of this study is to shed light on the role of electronic platforms in marketing touristic regions, focusing mainly on Arab countries experiences, and recognize its application in Algeria.