تأثير المعايير الأخلاقية للتغليف على قرار شراء المستهلك النهائي : دراسة على عينة من مستهلكي منتجات مؤسسة " صومام" بمدينة سطيف

الملخص EN

This study aimed to find out the extent of the commitment of the SOUMAM Foundation to ethical standards in its packaging, as well as to determine the nature of the effect between the ethical standards of packaging and the purchase decision of the final consumer.

For that purpose a questionnaire was distributed to a random sample of 240 consumers of SOUMAM products, the results showed that SOUMAM Foundation commits to ethical standards in its packaging, and that the consumer's purchase decision is affected by them, especially in packaging information, packaging safety and security, and packaging graphics.

As for the impact of packaging environmental ethical standards on the purchase decision, it was weak