تأثير ثقافة التوجه السوقي على و لاء الزبون : دراسة احصائية لعينة من زبائن شركة جازي

الملخص EN

English: The current study aimed to identify the practices of market orientation as a cultural approach in Djezzy Company and its impact on the client loyalty, The practices of market orientation from a cultural perspective were: customer orientation, competitor orientation, internal coordination, and they were selected based on the Narver and slater model, The questionnaire was relied on to collect data, consisting of four paragraphs, distributed to a sample of 250 Djezzy clients in Setif province.

The data was collected and analyzed, then hypotheses were tested through the Spss program, The study concluded several results, the most important of which is the company's need for market orientation practices from a cultural perspective as an alternative to traditional unilateral practices.