مقاربة التلقي و دوافع استخدام موقع التواصل الاجتماعي الانستغرام : دراسة وصفية تحليلية لعينة من طلبة جامعة الجزائر-3

الملخص EN

Technological developments have brought about a qualitative leap in the world of modern communication, as the Internet has spread throughout the world, and thanks to its multiple technologies, it has been able to connect the parties to this world, and has allowed societies to converge, get acquainted, and exchange opinions, ideas and desires, to become the best means of communication between individuals and groups, and led to the emergence of patterns New social networking like Instagram, which changed the form and content of modern media, Its appearance constituted a real revolution in the field of media, publishing and exchanging photos and videos.

From this point of view, this study came to shed light on the motives for Algerian university students' use of this site and the gratifications achieved from that, by identifying the patterns and habits of their use of it, and the saturated needs of its use and its approach to the recipient in the environment.

This technology is manufactured as a new website compared to its counterpart “Facebook” among young people in general.