توظيف اللغة السينمائية في الومضة الإشهارية : تحليل سيميولوجي لومضة بريل أزيس +5 بقناة الشروق TV

الملخص EN

This study deals with the topic of employing the cinematic language in the advertising flash, through its semiological analysis, the purpose of this study is to identify how to employ linguistic elements of cinema in directing and producing the advertising flash and the connotations it carries.

The elements of the cinematic language used, such as shots, shooting angles, and camera movements, contribute, in addition to lighting and editing, create an emotional, enthusiastic and exciting atmosphere for the viewer.

We employed the descriptive analytical approach on the conceptual side, and the semiological analysis method on the practical side, on an intentionally selected sample from the Algerian chorouk TV channel, with the adoption of the tool of scientific observation to collect data and comment on it.