واقع تبني الترويج الإلكتروني في المؤسسة الاقتصادية: دراسة حالة مؤسسة اتصالات الجزائر للقرارم قوقة ولاية ميلة

الملخص EN

The essence of E.promotion is to attract the attention of customers by using information and communication technology to introduce the institution and its services and transform it from a visitor to a buyer of the institution’s services by supporting it with an abundance of information and data in order to raise the level of satisfaction, this is what made it necessary to research the reality of its adoption by answering the following question: what is the reality of the adoption of E.

promotion in the economic institution and the level of its evaluation from the customer's point of view? this is for the purpose of showing the need to keep pace with virtual reality in the promotion activity in economic institutions, by relying on the descriptive analytical method, it was from the search results: the use of E.

promotion is limited to some promotional tasks in general, such as advertising the services offered by Algeria Telecom-Grarem Kouga, the level of its evaluation was weak.