أثر قيمة الزبون في تحقيق الولاء لمستخدمي الهواتف الذكية لعلامة سامسونج (Samsung)‎ بالجزائر

الملخص EN

This study aimed to know the effect of the relationship between customer value with its dimensions : customer retention, promotion through word of mouth, and customer spending in achieving loyalty to smartphone users of the Samsung brand in Algeria, through an electronic questionnaire distributed to randomly 57 responses were obtained.

the data collected was analyzed using SPSS software version 25.

after analyzing the results and testing the hypotheses, a number of results were reached, the most important is the existence of a significant relationship between the value of customers and their loyalty, where the customer spending dimension was the most influential.

the study also showed that there was no significant effect of customer retention, according to the study sample's point of view.