سبل تحقيق تنافسية الشركات العائلية من خلال تطوير رؤية استراتيجية : دراسة حالة لشركة عائلية في الجزائر

الملخص EN

This research highlights the importance of establishing a clear strategic vision in family companies in order to improve their competitiveness, with the introduction of a case study for "Adwaa AlMadina MORSLI" company as a model for an Algerian family company.

this is through three axes, the first deals with the concept of the strategic vision, the second shows the reality of the competitiveness of Algerian family companies, and the third reviews and analyzes the case study.

the results showed that despite the outstanding performance of the studied family company and its high competitiveness with having a clear strategic vision to maintain its competitive advantage and improve its performance in the future, there is a discrepancy in the strategic vision of its owners, which leads to a disagreement in the company's management style, especially in financing mechanisms and penetrating and expanding markets.

this situation requires the adoption of a clear and unified strategy among the owners-managers of the family business, to ensure the success of their efforts in raising the level of its performance and improving its competitive position.