تجربة صناعة السياحة في ماليزيا : دروس مستفادة

الملخص EN

This paper aims to highlight the importance of the Malaysian experience in the tourism industry, considering that the Malaysian economy in the seventies was similar to the Algerian economy, where it relied on the export of raw materials, and the tourism industry began to flourish after intensive efforts and promotional policies adopted by the state to improve the image of Malaysia as a tourist destination, the study found the importance of integrating tourism development plans into the general development plans of the country.

thus, the development of the tourism industry depends mainly on the concerted efforts between the public and private sectors and individuals to achieve integrated tourism development.