مدخل التسويق الريادي كاستراتيجية للارتقاء بالمؤسسات الناشئة ضمن إطار الشراكة : دراسة تقييمة لبعض المؤسسات الناشئة الجزائرية

الملخص EN

This article aims to highlight the role of creative marketing in promoting startups in Algeria, especially through multiple aspects of partnership with business firm, essentially to develop its marketing mix elements, in order to indicate the effectiveness of this approach, it reviewed and motivated by its evaluation, by 66 former students who have done start-up projects, many of them were unsuccessful, the result that has been achieved, the creative marketing by partnership, is a strategic outlet for the motivation of startups in Algeria and for its success.