دور الدكاء التسويقي في تحسين الأداء التسويقي بمنظمات الأعمال : دراسة حالة كوندور

الملخص EN

This study aimed to identify the relationship between Marketing Intelligence and Marketing Performance, the use of marketing information increases a lot of different marketing goals.

To determine the effectiveness of the decisions related to competitors, products, consumers 'attitudes, and marketing performance improvement, it is aided by marketing intelligence which is considered one of the most important means of contemporary open management, and through which the enterprise be able to create, produce and market, so that it needs certain and complete information.

Amongst the most important reached results is the existence of a relationship, between marketing intelligence and marketing performance, that various activities translate it, so there are several interlocking and complex organizational factors that affect marketing intelligence and make it either a realizing factor of better marketing performance or an obstruction and a weaker one.