الرّسائل الإشهارية لمنتجات الطب البديل في الفضائيات العربية : تحليل سيميولوجي لمدوّنة من إشهارات قناة "دزاير 3"

الملخص EN

This research study aims at establishing a semiological analysis of a code of advertising messages for alternative medicine products in Arab satellite channels.

it attempts to investigate the significance and dimensions of these advertising messages.

intertwined, based on some methods and strategies mental realistic, emotional emotional, on the other hand, where are formed within this advertising space many signs and icons that contribute, in the construction and generation of meanings, accordingly, we aimed to analyze the advertising messages of alternative medicine products in Arab satellite channels through the use of the network of semi-analytical analysis, based on the analysis of alternative medical product "Graviola", promoted through the Arab satellite channel "Dzair 03", in order to identify the persuasive strategies.

employed in the design of this advertising message, as well as highlight the deep meanings.